A Road-Show to build buzz around the product across the city and colleges in Kolkata. The activation was customized basis the product characteristics and the TG. We also identified and activated the hotspots of the city that generated eyeballs. Exciting physical challenges generated more than 20000 participation in a span of 21 days.
Bengal Superstar Abir Chatterjee joined the charged up brigade on one of the days for an exclusive Meet & Greet with select participants.