We curated an interesting launch plan for MD Nolen Gur Ice Cream in Kolkata.

The launch campaign was initiated through an unveiling ceremony at Tollygunge tram depot, where in the along with musician cum director Anindya Chattopadhyay, Upal Sengupta & the actors of Open tee Bioscope - Sudipta Chakraborty, Riddhi Sen, Rwitobroto, Surangana Banerjee and Rajarshi Nag. The event was hosted by RJ Koushik. Eminent percussionist Pdt Mallar Ghosh & his wife Mallika also graced the occasion.

The idea was to share the joy of the occasion with the underprivileged street children of Kolkata and we joined hands with Muktakash - an initiative by few young minds from north Kolkata.

After the formal unveiling of Mother Dairy Nolen Gur Ice Cream at the tram depot amidst informal speech from Mother Dairy Business Head, Mr. Subhashis Basu and impromptu musical session with Anindya, Upal , Riddhi & Pdt Mallar Ghosh on percussion, the children were given special gift hampers of school bags & study materials.

And then was the time for a joy ride in the tram - all the stars, Mother Dairy officials , children of Muktakash boarded a specially decorated Mother Dairy Nolen Gur Ice Cream tram which traveled from Tollygunj to Esplanade. The joy ride was memorable with adda, music, magic & Mother Dairy ice creams.

Thus Mother Dairy Nolen Gur Ice cream arrived in Kolkata a day before Poila Baishakh in style.

The launch was followed by RWA & Retail Activation across Kolkata.