Creocraft partnered a pan India trade launch activation for Lia Aircare including the car fresheners and Stop-O.

A specially assigned task force comprising the ‘Lia queens’, brand promoters, along with the sales team of Lia visited the markets with special offers for the retailers. The initiative created a huge buzz among the trade and end consumers resulting in large numbers of pre-bookings and off take after that.

A Special Magical Moment with the Lia Queen & the retailers were captured as a souvenir, which was in high demand among the retailers.