The thought behind Britannia Marie Gold WS Market Activation was to cover pre identified WS markets. To build up the buzz for the market days, dhamaka was created in the surrounding feeder village markets a day in advance. Through a LED Canter activation we successfully engaged the traders, retailers & end consumers as well. While for the 1st time the semi urban /rural Bengal markets observed any market activation with LED Van with live streaming. Simple, yet engaging interactions & games acted as baits for a mass impact.